Well, given the responses I have received on my last post about the Pink Ribbon Brigade, I guess I have a few readers out there :) First, thank you for sharing your comments and insights. They are always welcome and appreciated. Second, let me be clear, I am not here to defend my position because I don't have to. Third, I DO want to say that I am in no way denouncing support of your friends and loved one's who have walked this path by denouncing the Pink Ribbon Brigade.
My question for you to ponder is, does buying a pink ribbon help in any way? How about a yogurt cup, KFC bucket of chicken or a dozen donuts that are pink and donates a dollar to "The Cure"? (I won't pontificate on the obvious irony of cancer awareness being tied to known carcinogenic products....). This nasty disease has become one of the single most in-your-face-everywhere-you-turn campaigns I can recall in my life. I seriously can not even open my electric bill this month without seeing a pink ribbon. Does seeing a pink ribbon on your electric bill inspired you to do a breast self exam? I'm just saying....
SGK has done, and continues to do, some good things. In the early days, I think they made huge leaps for women in the area of breast cancer and helped bring it to the forefront of national attention so that treatment and support existed for women who had little else at the time. In recent years, I think they have lost sight of what the real issue is here and have got caught up in the coporatization of breast cancer (yeah, I know, corporatization is not a word....yet). If you do your homework, I think you will find (as I did) that there is more and more money going to overhead expenditures, attorney fees to sue little guys raising funds for their friend and using the trademarked words "The Cure" (yes, they trademarked the words "The Cure"!), then there is going to actual research for a cure. I am not going to spoon feed you every number and statistic. If you really want to know where your hard earned money that you dump into pink plastic ribbons goes every year then check out their public financial statements. If you really, really want to know how much their allocation of pink ribbon dollars has dwindled in recent years to actually finding a cure, pay close attention to the allocation of dollars to research year-over-year (there is an interesting trend of increasing dollars coming into the organization while a concurrent trend shows less dollars going out of the organization to research for a cure....). Educate yourself rather than falling prey to the emotional tugs a company uses to capitalize on my cootie experience (or your sister's, mother's or friend's).
I received a lot of pink support from friends and family when I was diagnosed. I was not a fan of pink from the beginning BUT I received each gesture with humbleness and gratitude because I knew the intention behind each of those love-filled gestures was genuine love and support from my people. I had breakfast at a restaurant this past Sunday and there was table after table of pink clad runners of every age enjoying pancakes after doing "the run" and raising lots of money for SGK. I was equally touched and ticked off, all at the same time. I was touched because I know each of those individuals was doing what they believed to be a supportive effort to help people like me. They probably raised lots of money for "The Cure" by investing their personal time and resources into what they feel is a support mechanism for people with breast cancer. I was equally ticked off because the reality is that most of their money will go to keeping the Pink Ribbon Brigade in operating capital for the coming year and I will have another October pink ribbon-filled year in 2012 (if I am blessed to live that long).
With all the swaddling of America (the world!) in pink, you would almost forget that other cancers exist except (1) if you have a different kind, (2) you had a different kind, (3) you know someone or lost someone to a different kind. You might think that breast cancer is the most prevalent (it is not) or the most incurable (it is not). I find all this pink deeply offensive for all those who are fighting their own battles with other kinds of cooties right now.
Think before you pink or save the tatas. It's not about pink ribbons and frankly, not many tatas are saved once you get breast cancer. It's not about saving tatas, it's about saving lives. Do your research (it takes 10 minutes) and make an educated investment with your time and money into a cause that truly is seeking out a cure for all of us. My personal organizations of choice are the American Cancer Society, Stand Up to Cancer and Live Strong. They are interested in research across the board (and a step in the right direction for one type of cancer usually impacts treatments for other types of cancers).
That's all I am going to say about the Pink Ribbon Brigade. If you are interested in finding out more of the details, here are some other ladies who have walked the gauntlet, done the hard leg work for you and have a lot of great information to share.
I will leave you with an amusing story (perhaps a bit of lore - I wasn't personally there...) of my poster child for Visionary Awareness Month. In the development phase of the first iPod, the engineers who worked tirelessly on the prototype excitedly met with Steve - they had finally figured out what they thought was the perfect design for the device that would revolutionize the music world. Steve was big into design - his vision was not just that products perform flawlessly, they have to be beautiful as well. He held the iPod prototype in his hand, lifting and dropping his arm to feel the weight of the device. After a few very nerve-wracking moments for the engineers, Steve simply said, "It is too big." Of course, the engineers protested and gave every technical reason why it could not be made one bit smaller. Steve listened but did not respond (he was known as a serious hard ass and an uber perfectionist)...the engineers kept up their arguments for the perfect design they presented.
Steve got up, walked over to a large fish tank that was in the meeting room and dropped the iPod prototype in. The room literally gasped as the iPod sunk to the bottom of the tank (no fish were harmed....Steve was a vegan). Steve intently watched the iPod hit the bottom of the tank and then saw the air bubbles that started coming from it. He turned around to his engineers and said, "There are bubbles which means there is air in here. There is room to make it smaller." It was made smaller and smaller and still even smaller....Nano!
Think Different........














